Leverage the power of your blog to take your beauty business to the next level!

Every beauty business owner wants their business to be seen. And with the power of social media, this has become easier than ever—just write a blog.

Yeah, “just write a blog” they say.

Sure, you’ve thought about it. And you’ve witnessed how quickly word spreads through social media. You’ve imagined what that kind of profound influence can do for your business…and then you came back to reality and realized WHY you’ve never done it.

You don’t have time. It’s too much work. You have no clue on how to blog. Your writing sucks.

All perfectly valid reasons. Writing a blog can be so intimidating—but it doesn’t have to be. What if we told you that even YOU can have this powerful advertising tool in the palm of your hand? And all you need to get started are the top tips and tricks and you’ll be well on your way to writing your own masterpiece.

Keep reading to learn why every salon should blog, what you need to start blogging, awesome salon blog post ideas that your clients will love, how to advertise your salon blog post to grab the most attention, and how to get Google (and everyone else) to notice you.

Why EVERY Salon Should Be Blogging

Running a salon blog alongside your social media marketing strategies is a powerful way to advertise your business. When you blog, you want to have a clear goal in mind. What’s your endgame?

Most successful salon owners want to use their knowledge to inspire their customers. If you keep this in mind when writing, your inspiration will naturally flow.

Still not convinced?

Here are 3 quick reasons you should start writing your blog yesterday:

Blogging boosts your salon brand by getting you noticed by Google: Think about it. Where do people go when they’re searching for salons? Google. Imagine all the people looking for answers to their beauty questions, and your salon shows up on the first page of Google search? Don’t miss out on this organic traffic.
It makes you look like an expert in your beauty niche: OK, yes—you likely ARE an expert, otherwise you wouldn’t be in the trade. So why not show off what you know? Your commitment to sharing your wisdom establishes trust with new clients.
Generate more repeat bookings: You’ll increase your chances for reaching new customers and get repeat bookings from current ones since your company looks active, fresh, and on the pulse.

3 Things You Need to Start Blogging for Your Salon

Proud owners and managers of nail, hair, or beauty salons—listen up! Ok, stylists, hairdressers, and clinicians, this is for you too.

Blogging is an easy, creative way to connect your business with new and potential clients. You worked hard to get to where you are, take that pride and show off your skills and talent in your blog.

Ready to start your first blog post? You’re gonna need a few things to get you started:

1. A Website, Blog Page, and Social Channels

As you read through this article, you’re already learning HOW to blog. Now, you’re going to need a website. If you’re not ready to shell out your hard earned cash on a paid domain, there are tons of free websites available that can help you build your site. Check out Wix, Squarespace, or Weebly.

Once you’ve got your site up and running (it’s easier than you think), incorporate a blog page. Your website builder should have a section dedicated for blogging, make sure you activate it.

Social channels. Without these guys, your blog will go nowhere. If you haven’t already, set up a Facebook and Instagram account for your business. These popular social channels are essential for promoting your blog posts.

2. Content Ideas

Next, you’ll need some content ideas to make your salon shine. Whether you’re writing about product reviews, ideas or opinions, hair, nail, or beauty treatments, style, color, or the latest hip trends, be sure to include your personality in your writing.

If you’re talking about your team, include their personalities as you talk about ‘em. You want your readers to want to come to you. Be friendly, upbeat, and down-to-earth. Readers will feed off your positive vibes and this instills a sense of trust and confidence in your salon.

We’ll go into more detail about content ideas later, but here are a few to get you started:

Anything trending in the hair, nail, or beauty industry (style, color, products)
Introduce your salon team, tell your readers what makes them sparkle
Q&A articles are a great way to grab your audience’s attention

3. Commitment

Blogging is exciting, but at the same time, it can be a lot of work. Prepare to dedicate at least 1 to 2 hours for each blog. Go in motivated, with a clear head, and work without distraction.

You’re busy, we get it. It may not be realistic for you to set aside more than 1 to 2 hours. But it’s a start. Commit to doing this regularly. After a few months, you’ll have some great reading material for your followers. The more you write, the easier it’ll become—promise!

5 Tips for Writing an Awesome Salon Blog Post

The worst part about writing a blog post is when people start reading, and abandon the page as quickly as they started. Here are a few ways to write an awesome salon blog post that won’t make them wanna run:

1. Choose the Right Topics

This is so important. You don’t want to bore your reader, or make it sound like all you’re trying to do is sell, sell, sell.

Most readers are waiting to see what the benefit is for THEM. So, let them know! How can your salon make them happier, look and feel better, keep them informed on what’s trending?

This is your hook. They want answers, and you’ve got ‘em. Push your hair, nail, and beauty knowledge to the limits. Show your readers how ahead of the game you are. Be confident, not conceited—there’s a difference.

Understanding goes a long way. Pregnant moms worry about stretch marks. Ease their mind by offering them a solution.

Take advantage of all the holidays and special days throughout the year—fancy up-do’s for weddings or New Year’s Eve parties, soft pastel colors for Easter or Mother’s day.

Thanksgiving is a great time to remind them how thankful you are for them, your clients. Remind them of how special they are. Be grateful.

You can also target certain age groups. People are always looking for ways to look and feel younger.

2. Make It Easy to Read

Notice how easy it is to read this blog?

Probably not.

Most people only notice when the page is crammed with stuffy sentences and waaay too long of paragraphs that take forever to read. And that’s usually when they’re only about a paragraph in and ready to leave the page.

Most blog readers are skimmers and scanners. Here’s how to write an attention-grabbing salon blog post for your ideal client:

Use bullet points to break up your text
Headings and subheadings do the same
Keep your sentences short
Keep paragraphs to a few lines or less
Remember your target audience as you write
If writing a shorter blog (less than 500 words), make sure you have strong content that gets to the point fast

3. Include a Visual Element

This may not be the first thing you think about when writing a blog, but people love seeing pictures. It’s best to use your own photos wherever possible. And we don’t mean just photos of yourself. We’re talking photos of your staff, your salon, your products, your styles, and your work!

Got videos? Use those too! People love seeing what YOU can do. If you’re looking for that certain picture to pair with your blog, and don’t have one of your own, there are sites for that!

Check out Unsplash, Pixabay, or Stockvault for some cool free options.

4. Review it Before Posting

You’ve done your writing, and you’re ready to go live. Wait! Don’t hit publish yet!

Read your entire blog once again, out loud, from start to finish
Then start at the bottom and read to the top
Run a grammar and spelling check like Grammarly to avoid any sloppy mistakes
Let a friend or colleague read your blog to see what they think

Following these simple steps before you publish will ensure you haven’t missed an obvious mistake. Reading top to bottom helps you catch grammatical errors and reading bottom up helps with finding spelling mistakes.

Having any of these blunders in your blog can reflect negatively on your salon business. Remember, your aim is to show knowledge, trust, and respect.

5. Share It On Your Socials

It’s time to share your masterpiece!

When promoting your salon blog on Instagram, USE PHOTOS to capture your target audience’s attention. People aren’t interested in reading text. Use gorgeous, eye-catching pictures. They should be photos of you, your team, new and up-coming products, hairstyles, or anything that ties directly to your blog post.

Use the caption to talk briefly about your post and tell the reader to click on the link in your bio to read more.

Facebook is a little different. The attention-grabbing trend here is to post videos. Authentic, personal videos that tell a quick story. Set your camera shyness aside and make a short video (less than 1 minute is perfect) telling your audience what the blog is about and why they should read it. End your video with a call to action(CTA) telling them to click the link to read the entire blog post.

There’s another option for all you go-getters out there—Facebook ads.

Don’t have time to learn?

Social Wonder specializes in creative genius—melding our crazy obsession with technology with our deep beauty expertise. We collect your salon marketing materials, create your fascinating story, get your feedback (before going live, of course), upon approval we go live, and analyze and keep improving on the results. Schedule a meeting today.

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